Flower & Folk was built from the ground up by the KW Marketing Studio founder, giving us firsthand experience in what it takes to grow a consumer brand from idea to established e-commerce business.

The work spanned every part of the brand, from product development and fulfillment to creative direction, marketing, sales and customer experience. We built the digital foundation, including the website, domain, email infrastructure, analytics, SEO and social channels, while developing a cohesive visual identity across packaging, social content, email campaigns, print materials and paid ads.

We also led product photography, short-form video and social content, managing a high-volume publishing schedule designed to consistently grow awareness and engagement. On the performance side, we managed paid advertising, reviewed campaign data and used those insights to refine content, acquisition and retention efforts. Email marketing included both ongoing campaigns and automated flows built to nurture subscribers, recover sales and strengthen customer loyalty.

Our outreach strategy extended across customers, creators, retailers and media, from prospect research and pitching through follow-up and relationship management. The result was an Instagram community of more than 30,000 followers, a feature in Vogue and partnership conversations with major names including IPSY and the Kardashian team.