For Displays2go, KW Marketing Studio supported digital growth across paid media, social content, organic discovery and audience intelligence for a large B2B technology and manufacturing brand.

We developed and managed paid campaigns across Facebook and LinkedIn, using audience targeting, budget optimization and performance data to continuously refine acquisition efforts. Google Analytics and platform reporting helped identify traffic patterns, customer behavior and opportunities to improve campaign visibility and targeting.

We also implemented a Pinterest SEO strategy focused on expanding organic product discovery through keyword research, optimized pins, strategic board development and content categorization. Alongside acquisition efforts, social listening and customer review monitoring helped uncover recurring audience needs, market trends and messaging opportunities that informed future campaigns and brand positioning.

The result was a more connected approach to paid acquisition, organic discovery and performance analysis, giving the brand stronger visibility and clearer insights into how customers were discovering and engaging with its products.